Why are you exhibiting?
To sell a product or service at the show; introduce yourself to the community – a new business; increase name or brand awareness; new sales from existing customers / expand relationships.
A well-designed plan is the first step to setting up a successful expo display. You will need a focused team to complete the process: assess the space floor plan, define product topics and assign presenters, be visible throughout the venue and entertaining to engage clients.
This workshop will provide an introduction on how to develop an effective display.
Planning and Negotiations
Building Your Team
Brand Presentation and Design
Advertising and Attractions
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