Understanding the true profitability of customers and products over time, identifying root causes for margin leakage and deciding on corrective actions will help you boost margins and grow your bottom line.
All businesses face the same critically important challenge: How to price products or services and make a profit.
Before establishing prices you should understand your marketing goals, the factors that influence pricing strategy and the possible pricing strategies you might employ.
But pricing is only half the picture. You also need a basic understanding of costs and how they behave as sales increase or decrease.
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